Product discovery
Clarify users, tasks, risks, and success measures.
- Journey
- Prototype
- Scope
Custom web & mobile
A product sized for the problem. No feature theatre.
Design and build custom web/mobile products that integrate with existing systems and scale through clear phases.
0115 years
Founder experience
0210 years
ZiniSoft serving clients
0360 / 40
Vietnam / international clients
Custom web & mobileLive system
Operational overviewA product sized for the problem.
Founder experience15 years
ZiniSoft serving clients10 years
Vietnam / international clients60 / 40
✓ Business problem before technology✓ Standardize before automation✓ Human control where it matters
Solution capabilities
A product people can use, measure, and continue improving.
Prioritize the primary workflow before feature breadth.
Web applications
Fast, accessible experiences aligned with operations.
- Responsive
- Accessibility
- Performance
Mobile applications
Products designed for device context and user behavior.
- iOS/Android
- Push
- Offline needs
Integration
Connect APIs, data, and workflows across systems.
- API
- Identity
- Data sync
One unified system
Experience, business logic, and data are designed together.
The user interface is not separated from the operation behind it.
01Experience
Web · Mobile
→02Business logic
Workflow · Rules
→03Integration
API · Events
→04Platform
Data · Observe
Delivery scope
Short delivery cycles with explicit review points.
Discover
Validate the problem and priority journey.
Design
Prototype, flows, and acceptance criteria.
Build
Deliver runnable slices and collect feedback early.
Launch
Observe, resolve exceptions, and plan the next step.
How ZiniSoft works
From a real problem to an operable system.
Three phases control scope, risk, and outcomes before expansion.
Goals and current state
Clarify what must change, along with current processes and data.
Output · Bottleneck mapPriorities and operating model
Align responsibilities, work states, and data flows.
Output · Delivery scopeAn improvable implementation
Build, integrate, and measure results before scaling.
Output · An operable systemDelivery evidence
Verified results instead of oversized promises.
One F&B operating system for 28 stores and more than 120 regular staff users serving the Vietnamese community in Australia.
About USD 2M in revenue in 2025Frequently asked questions
What to clarify before we begin.
Can you continue an existing product?
Potentially, after reviewing the codebase, architecture, backlog, and testability.
Do you provide UX/UI design?
Yes. Design is developed alongside discovery and operational requirements.
How long does an MVP take?
It depends on scope; ZiniSoft commits only after discovery defines the first usable slice.
Start with a real problem
You do not need to know exactly what to build.
Start with the process causing friction. ZiniSoft will help identify the bottleneck, priority scope, and an appropriate first experiment.